(A living room. A mother puts her toddler in a playpen but he climbs back out and starts tearing down the drapes.)
Spokesperson: Is your playpen failing to live up to its name? If it's a pen, it should be escape proof. That's why we invented the Lid. Adjustable to fit over any playpen, the Lid offers lasting security from your child while making sure he still gets the air and sunlight he needs. And if you're concerned about long-term psychological trauma, just look at Hap here. Hap was raised with the Lid and he turned out just fine, didn't you, Hap? (He slaps Hap on the back. With a scream Hap jumps up and flees the room.) So the next time your toddler gets out of control, put a lid on it with the Lid!
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